Qualification : Graduate / Post Graduate.

Years Of Experience : 3+years

Language Known : English / Hindi / Odia

CTC : As per company standard

Requirements and skills:

• Develop, implement, and evaluate integrated marketing strategies to meet organizational goals.
• Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
• Conceptualize and execute Above-The-Line (ATL) advertising campaigns, including TV, radio, and print media.
• Plan and execute Below-The-Line (BTL) marketing activities, such as events, sponsorships, and experiential
• marketing.
• Develop and manage marketing budgets for ATL and BTL activities.
• Optimize spending to maximize ROI.
• Manage execution of branding activity plan and strategy; strategizing and executing 360° campaigns
• Experience in collaborating with external vendors and agencies, ensuring timely and high-quality deliverables.
• Write briefs for creative development (online and offline), coordinate with the creative agencies, and get the creative
• Coordinating with the media agency to arrive at the right budgets and media vehicles for the brand.
• Strategizing & executing events, exhibitions, and sponsored collaborations to get maximum brand leverage.
• Conduct research to identify market trends and target customers’ preferences and key issues affecting the business/
• brand.
• Study the competition and identify opportunities for growth.
• Find relevant opportunities to create noise using PR.
• Effective communication and collaboration skills to work with internal and external teams, fostering a cohesive and
• productive environment.
• Ensure consistency in brand messaging and communication across various touchpoints.
• Manage end-to-end execution of brand activities, coordinating with multiple internal and external stakeholders.
• Ensure seamless implementation of brand strategies, campaigns, and initiatives.

Qualifications:

• Proven experience in marketing with a focus on both ATL and BTL strategies.
• Strong project management skills with the ability to handle multiple tasks simultaneously.
• Creative thinking and ability to contribute innovative ideas.
• Excellent communication and interpersonal skills.
• Proficient in using marketing tools and analytics platformsAs per Industry Standards