Qualification : Graduate / Post Graduate

Years Of Experience : 8+years

Roles & Responsibilities:

• Create and execute comprehensive digital marketing strategies aligned with business goals.
• Oversee the planning and execution of campaigns across various digital channels such as SEO, SEM, social media, email, and content marketing.
• Develop engaging and high-quality content for various digital platforms.
• Manage content creation, publication, and distribution across different channels to ensure consistency and alignment with brand guidelines.
• Drive social media strategy, content creation, and community engagement.
• Monitor social media trends, analyze performance metrics, and implement improvements.
• Optimize website content for search engines to improve organic visibility and rankings.
• Conduct keyword research, on-page optimization, and implement SEO best practices.
• Plan, execute, and optimize paid advertising campaigns (PPC) to drive targeted traffic.
• Monitor ad performance, analyze data, and adjust strategies to maximize ROI.
• Utilize analytics tools to track and report on digital marketing performance.
• Provide regular reports and insights to key stakeholders, and use data to make informed decisions.
• Work closely with cross-functional teams including sales, design, and product teams to ensure alignment of marketing strategies with overall business objectives.
• Collaborate with external partners and agencies when necessary.
• Develop and execute comprehensive lead generation strategies aligned with business goals.
• Utilize various digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, content marketing, and paid advertising, to generate high-quality leads

Desired candidate profile:

• Strong understanding of various digital marketing channels and tools.
• In-depth knowledge of SEO, SEM, social media, content marketing, and email marketing best practices.
• Experience with marketing automation tools and CRM systems.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills.